MAS — a KIAM studio case study
MAS
مساعدMusaad Abdulrahman Alsaqabi Law Firm — an identity for a Saudi practice; the name Musaad woven into a closed circular ring that stands for unity and protection, in a language of forest green and copper. The promise: your lawyer protects you.
We built the symbol from the name Musaad itself: a free-hand calligraphic line repeated in an interlocking circular pattern until it closes a full ring — a visual for unity, cohesion, containment and protection. The name becomes a shield.
A language of forest green for trust and copper for gravitas, with dark editorial photography. From the emboss on heavy paper to the phone app — one promise: your lawyer protects you.
The monogram is embossed on cards and the notebook, and flows as a copper line pattern across the stationery — a mark you touch, not just read.
A copper-lined envelope on deep green, a letterhead carrying the firm's values, and a storefront sign: we make the law easier to understand.
The app — your legal shield — the website, and the social presence: the ring becomes an icon and the language extends to every post.
