HMS ALFAROUQ

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( Case Study ) — 03

سفينة جلالة الملك الفاروق

A naval emblem worthy of its symbolism — the vertical rope as a signature that grows from the ship itself.

ClientRoyal Saudi Naval Forces

ScopeVisual Identity · Guidelines · Applications

Year2024

SectorGovernment · Naval

The signature

The rope binds the identity.

( 01 ) — Overview

Neither stiffly military nor studio-gloss. We built a visual language from the ship's own rigging — rope, knot, insignia — in a restrained naval palette with a golden thread.

A strict guideline applied to every surface — from emblem to organizational chart to print — holding the same across metal, print and digital.

( 02 ) — Identity

A crest carried by a single knot.

Palette

Naval Navy#111F38

Rope Gold#C8A96E

Steel#5B6B82

Bone#F0EDE6

( 03 ) — System & Wayfinding

The emblem on the curved timber wall, the department plates, the stair wayfinding — the identity leads whoever walks the ship.

HMS ALFAROUQ — the emblem on the curved timber wall

HMS ALFAROUQ — stair wayfinding: combat systems and navigation — Stair wayfinding

HMS ALFAROUQ — the engineering department plate — Engineering department plate

HMS ALFAROUQ — illuminated sign: boatswain's deck — Illuminated sign — the deck

HMS ALFAROUQ — crew pouch with the gold rope knot — Crew pouch

( 04 ) — Ship Plates

The ship painted in watercolour inside the rope knot — between naval document and painting.

HMS ALFAROUQ — the watercolour plate inside the rope frame

HMS ALFAROUQ — the watercolour ship plate

( 05 ) — Applications

The apparel, the commander's plate, the tableware and the print set — the emblem lives on what the crew wear and drink from.

HMS ALFAROUQ — crew shirt carrying the emblem — Crew apparel

HMS ALFAROUQ — cup and saucer carrying the emblem — Tableware

HMS ALFAROUQ — the commander's bilingual acrylic plate — The commander's plate

HMS ALFAROUQ — the print pair: watercolour plate and emblem — Print set

Studio — KIAMClient — Royal Saudi Naval ForcesSaudi Arabia · 2024

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HMS ALFAROUQ — a KIAM studio case study

HMS ALFAROUQ

A crest carried by a single knot.