AL HABIB — a KIAM studio case study
AL HABIB
الحبيبA premium cotton-bedding brand — a family name distilled into a single monogram: A, h and b interlocked in one ligature.
'Abdullah Al-Habib Furnishings' — a family name we turned into a single monogram: A for abdullah, h for alhabib, b for bedding, interlocked in an elegant ligature that leads the whole visual system, from logo to the last hang tag.
A warm copper palette on graphite and cotton cream runs from print to packaging to the bed set to the delivery fleet — a quiet luxury that belongs in the bedroom.
Cotton bedding, a geometric range, and furniture pieces — the brand touches the bed and the room alike.
The cards, the letterhead, a rose-gold foil and the hang tags — an embossed mark on every surface.
The '100% cotton' billboards and the delivery fleet — the brand leaves the store for the street.
